Creating an entire magazine ad from start to finish: Creative Direction, Photography, and Design
This is my last post about the photography workshop I went on back in February. The whole purpose of this shoot was to conceptualize, direct, photograph, edit and design an advertisement for a company or product using what we had at the cabin.
I wanted a product that was both natural and fit well with the environment, but also that would be authentic. We had some various objects to choose from, but in the end, I chose to use these old vintage Kodak cameras. The reason why I chose to use this as my product is because I thought I would be able to incorporate one of Kodak’s newer cameras and have the campaign be, “The Comeback Camera.”
In October 2016, Kodak rebranded incorporating elements of it’s logo from 1971 and 1987. Check out more about this rebrand on one of my favorite blogs, Brand New from Under Consideration.
When I started to work on getting this advertisement ready, I went to Kodak’s website. I explored around a little, especially focusing on the camera section, however I didn’t find any really innovative or compelling cameras that would fit the creative direction of my campaign. However, I did discover the Kodak Ektra.
Now, you might be thinking Kodak is paying me to write all of this, but they aren’t. This post and this work is completely apart of my educational assignment for my COMM316 class. But, I do have to sell the Ektra for a minute here.
First off, the Ektra is a promising smartphone that was designed around it’s camera. As a photographer, I could really care less about megapixels when it comes to a phone camera (it’s important… don’t get me wrong) but the thing that is truly the most amazing about the Ektra is it’s 2.0 ultra low light sensor. While it isn’t as low as the iPhone 7, it’s pretty amazing for a smartphone camera. Plus, even though it’s not as important to me as it might be to others, this camera has 21 megapixels! It’s truly amazing!
With this image, I wanted to showcase the fact that Kodak cameras are still be using today. Furthermore, all the models and photographers are obviously modern day people who would be the perfect target audience for the Ektra. I also like the warmth in the yellow-toning as it helps give the photo an aged look.
I wanted to keep the design simple while also following the look and style of what Kodak is currently doing.
Image Attribution: Camera Image, Kodak Logo
