Highlighting the two main styles when it comes to men in fashion photography.
This post is one in a series in what I like to call Fashion Focus. Typically when you think of fashion photography, you might think it’s a woman’s sport. Well, you’d be wrong! Men in fashion photography are just as popular as women are! On a recent fashion shoot workshop, I was able to photograph a variety of models with a variety of styles.
When it comes to men’s fashion photography, I would say there are at least two distinct styles: European and western. When I mean western, I don’t mean saloon shootouts, but more American.
EUROPEAN-INSPIRED MEN’S FASHION PHOTOGRAPHY
I took these two pictures of my model, Etienne. Although he is from Canada, Etienne’s fashion photography shoot is a perfect example of a more european style. First off, the lighting is a lot more dramatic, the color and toning is more muted and stripped, in addition to the fashion itself being more European in style. Overall, the look and feel is dreamy and creamy.
Brands that come to mind that focus on this style include Calvin Klein, Zara, and H&M.
WESTERN-INSPIRED MEN’S FASHION PHOTOGRAPHY
When it comes to western-inspired men’s fashion photography, the look and feel is more lived in, realistic and authentic. Instead of focusing on color toning and dramatic lighting, there is more focus put on the location and the attitude.
Brands that come to mind that focus on this style include American Eagle, Hollister, Abercrombie, and Old Navy.
Since european-inspired men’s fashion photography is more prominent, take a look at this great article by FStoppers where fashion photographer Chris Davis gives tips on how to pose male models.
