It’s important to have realistic expectations and avoid overly ambitious plans. And this extends to your camera, too. “If the photo appears washed out, you can control the light by placing a white cloth over the window to diffuse it.”. Maybe it is leaning on something or slightly tipped.” You probably have things around the house to prop products up. Or, if you’re like me and lack design skills, you can outsource the edits to Clipping Path India’s team of professionals who can do it for you quickly and affordably. “These can help to transform any amateur-looking home set up to look immediately more professional.”, “Time of day is helpful to keep in mind as well,” says Tracy Mak Paddison, owner and brand photographer of Tracy Mak Photography & Design. Setting up the studio is one thing, setting up the shot is another. “Smartphones have incredibly good cameras, and you can do very in-depth editing right on the cameras themselves.”, Willie Greer, founder of The Product Analyst, notes that many businesses are especially budget-conscious right now. West-facing windows do best a few hours before the sun sets,” she says. And Amazon and many other third-party ecommerce marketplaces even require white background photography. Set up the shot. Now, she’s passionate about helping retailers and retail industry leaders harness the power of the written word and fuse it with strategic content, email and social media marketing campaigns. This will reveal any errors that can be fixed at the moment,” recommends Greer. For flat lay shots, you’ll want to make sure there’s nothing on the surface except for the items you intend to shoot. “The best placement for your product is either in the middle or by using the rule of thirds to find the cross points,” she says. In Colorado, for example, the sun shines more than in Pittsburgh. “Some examples of accents would be the ingredients to the product you are showcasing or florals.” Use accents and props sparingly though, she says — too many will distract from your product. I was quite rightly worried that people would not want to travel far, as I was only a few years into my trade. You also need to consider where you’re located in a geographic sense. In this case, look for windows and natural light. “If you’re shooting a bottle, you can have your main light to the right of the bottle and a reflector or mirror on the other side. Of the top fashion ecommerce sites, for example, 90% of the plain background product shots are white. But a big space isn’t always available, especially if you have lots of people at home. “You don't need a big, expensive setup,” he says. Paddison recommends using a desk lamp with a piece of tissue or printer paper if your windows don’t provide enough natural light. Whatever you do, avoid overhead lights so you don’t get stark, unintentional shadows in your shots — or a yellowy light. Say you found a great place for your studio, but you’re not willing to spend thousands on the rent—save money and time by setting up your studio in an unused room at home. Remember, your home isn’t meant to be a professional studio space. “Use a reflector to help control the shadows. Just because you’re stuck at home doesn’t mean you can’t create greatness. “For windows that face north or south, any time in the middle of the day will work.”. – Connor Mollison, commercial photographer, Mollison says the at-home product photographer can start with a single main light and several reflectors. “Don't worry too much about trying to make your setup expensive and complicated,” he says.
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