Cvent and MPI have brought together top experts to deliver an unparalleled, four-hour course focused on the purposeful and measurable practice of deploying live and virtual events to achieve brand … Utilize common tools and technology in gathering event marketing intelligence. Gain Skills in Visual Event Planning. November 12, 2020 Live Online 9:00 am – 1:00 pm | Central Time, {{vm.currentUser.FirstName}} {{vm.currentUser.LastName}}, The business case for modernized event marketing, Multi-channel promotional strategies, tactics and tools, Impactful attendee experiences and systematic achievement of ROO (return on objectives), Customer and event intelligence through technology, Insights to achieve ROI (return on investment). From risk management to venue protocols; contract clauses to user experience; food and beverage to marketing, we cover the … An event itself is a form of content for attendees to consume so it only makes sense for event professionals to have a firm grasp on content marketing. Cvent and MPI have brought together top experts to deliver an unparalleled, four-hour course focused on the purposeful and measurable practice of deploying live and virtual events to achieve brand marketing and revenue goals. With hundreds of hours of free education for MPI members, the MPI Academy is your one-stop shop for meeting planning and event industry skills training, CE credits and certificate courses. But did you know that these same events are absolute goldmines of customer data that often go unnoticed due to lack of event marketing strategies? With MPI’s Event Marketing Strategist certificate program, you’ll understand what it takes to meet brand goals and objectives through events—regardless of the platform. The MPI Academy provides meeting and event planning certificate programs that enhance critical job skills on topics essential to meeting and event professionals. Deliver an impactful attendee experience. Earning this certification shows you are the authority on live stream and digital events. Make the business case for how live in-person and digital marketing events can drive bottom-line business results for your organization. With MPI’s Event Marketing Strategist certificate program, you’ll understand what it takes to meet brand goals and objectives through events—regardless of the platform. Featuring online and in-person classes and webinars, it's the perfect resource for the job you have - or the job you want. These certificates are delivered online and in-person throughout the year and are open to all meeting and event … A Digital Credential from ELI shows employers and potential clients that you’ve received the education and training necessary for success in the exciting field of event planning. What Is The CMP Certification? The Digital Event Strategist certification is designed to help you effectively plan, produce and measure the results of your live stream and digital engagement events. Design, build and execute a full-scale marketing event strategy and plan and achieve desired outcomes. Use best-in-class tactics to achieve systematic ROI and ROO, with measurement and revenue attribution. Through the program, you’ll learn how to uncover invaluable data that will drive bottom-line results, and your value as a meeting and event professional will skyrocket as a result. Brands use in-person, digital and hybrid events to connect to customers. Design Your Event Canvas. Examine strategies, best practices and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works. In partnership with the Event Leadership Institute (ELI), MPI's Pandemic Meeting & Event Certificate will assess the current environment and map new ways to prepare your event strategy, design, execution, and evaluation – no matter what comes next. With MPI’s Meeting & Event Strategist Certificate Program, you’ll learn how to deliver meetings and events that help your organization achieve business goals and drive efficiencies in the workplace. The Event Design Certificate Program is an immersive three-day training course that will innovate the industry by teaching a systematic 10-step visual approach to event design for meeting planners.
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