Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. Check out these 5 practical tips for growing your sphere with social media. And in this case, that brand is you. When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. Knowing what to say as a new agent is never easy, but your letter is perfect introduction! ), And lets face it. As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. For many, leads are drying up a bit, so you may be feeling a little stuck. Finally, the art of copywriting is helpful too. If people are always seeing you on Facebook, Instagram, etc., youll likely be the first one they think of when they, or anyone they know, is ready to buy or sell. Guess what? Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. Oftentimes, they do need you, or they need your expertise for one thing or another. Welcome to our Marketing Mastermind series for real estate agents. Script #1 - Recent Clients & Professional Connections, I hope all is well! As a result, Realtors end up going for the remaining 20 percent. We focused on and marketed to the people we knewthe mets in our database and it was amazing the volume of transactions we started doing right out of the gate! Do you know anyone who might be thinking of purchasing a home in the future? After youve sent a few value-packed emails, drop in and ask for that referral. Friends and acquaintances from any social groups such as Neighborhood Association, Rotary, PTA, etc. I bet you do want to share some ideas? (MAKE SURE your contact deets are in your profile!). Their new listing or recent sale? Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently. He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. Well done ! Pro Tip for Facebook: Create a separate SOI list for your Facebook friends who are extra active in the community and set your notifications so you can engage with them frequently. So take a different approach. Set aside one or two days a month to attend a local community or charity event. When it comes down to it, an SOI is just a group of people you know personally. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! Be sure your real estate letters dont sound like a form letter that just goes out. Youll be coming from contribution, providing value, and staying in front of them without a whole lot of effort (or money). The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. It is such a surprise when someone takes the time to send a note that is personal. Truth is, most agents are terrified to start working their spheres of influence (SOIs). Congratulations, Lori! The letter itself is easy, but making it hit pay dirt takes a little out-of-the-box thinking. I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. Once you feel like you have established a personal connection, ask them for a business card. If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. Your way of handling the award was so tasteful. That's a wonderful example. Holiday cards are a classic way to stay in touch throughout the year. You need to take a look at the people you are connected with on social media. Oops! Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. So thank you, thank you, THANK YOU!!! Thx for sharing. 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. Great way to phrase the letter - saying thanks to the client is always a must! Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. That detracts value. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. And theres no good reason to leave that kind of money on the table. Its expected in business. Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! They build their spheres of influence through charity and service rather than passing out business cards.. Its one of the easiest ways to get your database engaged again. We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. Together, we can make this year your best yet! Gratitude is the best way to get more of what you want. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. When one of your neighbors puts their home up for sale, youll immediately get an email with all the listing information and photos of the home. All because of one fundamental business driver: Authenticity. And yes, for years they have been. Still not sure how to write it? If you show up on social media consistently, simply being there and being open is enough. You may get another referral in the future, growing your sphere of influence. This may also help you earn more business. And who doesnt love a bottle of wine or box of chocolates? After youve sent the initial letter, be sure to stay in touch periodically. You will be shocked with the answers youll get. Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. Under that simple system they end up calling everyone in their SOI twice a year. Be clear that you have no agenda. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. Its a simple shame on me script. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. Real estate letters to clients samples help with R. Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. Youre someone I always think of whenever I see killer landscaping and the house I showed yesterday had a jaw-dropping garden! Beautiful. Pro Tip for LinkedIn: Try posting one LinkedIn article a week on a broad real estate topic that will be helpful for the majority of your contacts. This traditional use of the Listing E-Alert tool is a great value add to your clients. Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! Sound good? Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. Enter pertinent information, so you can send Happy Anniversary messages on the date that their new home closed, send a birthday card, or simply remember their childrens or their pets names. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. Check out our tips for advertising on LinkedIn! Why Is Growing Your SOI So Important for Real Estate Agents? Wonderful idea Jennifer and a wonderful post, and some great comments! Theres short-term business and there is this big long-term business potential. I didnt know if theyd know who I was. You make an impression and brand yourself into their head. Huh? For those of us who have a hard time tooting our own horn, this is a tough one. I dont have any influence! I know thats what I thought the first time I heard it. But at the same time, thanking my clients for everything that THEY give to ME is easy for me. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. Date. Now that you know you DO have a sphere of influence, lets take a look at whos in it. One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. Good iedea on using and award and sharing it with your soi. You may also want to include a gift card to the local coffee shop or other gift. Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. How to Nurture Your SOI (+ Free Templates! Great post !! Looking forward to catching up with you soon!. At that point, you use your Realtor sphere of influence scripts. Instead, you should spend your time visiting with several people in a one-on-one manner. Thanks for all the comments! But the truth is, as humans, were already influencing each other all the time. Its very simple. Your thoughts? And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. Are you sure you want to report this blog entry as spam? Then, you may want to share information you learn in these business journals with your potential client. Still not sure how to write it? Your email address will not be published. You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. They better like it, or youre going to get blocked! Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Make sure you select something that shows just how well you know them. But how many agents actually take that advice? As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. Let them know that this is good news for them as well as for you. In addition, it might backfire and cause them to never call on you. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. Tips For Preparation 1. We work almost exclusively on referrals, so we always make a point of asking our great clients if they know anyone. and current clients your sphere of influence and your prospects 18 real estate letter templates in pdf google docs word web free download here is a well If you know anyone whos thinking of moving any time soon, would you just keep us in mind? If youve done a good job keeping in touch, theyll probably be thrilled to get on your list. Is there anything I can do for you?. But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. Out of 30+ agents in my office, I was one of only 9 to receive this honor! If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! If you choose to implement AI, you may need to upgrade a pay a small fee through your CRM. Its our nature to judge one another and decide how much trust to afford each and every other human we meet. If you would like to submit a question just visit. Michael Montgomery of Rev Real Estate School. I think either way would be fine - whatever feels right to you. It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . But you do need to step up and own your role as a Realtor which also happens to be the best possible thing you can do for your real estate business. Maybe you have one of your latest videos on your blog on the front, or maybe its an offer that you can do a free consultation. When you target through every channel like this, you are in your SOIs brain. Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). I've been featured from time to time on the local news or in the paper, so I always send out notices with links. A form letter! If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. Heres one of our best scripts/real estate email templates for Listing E-Alerts. But truly great SOI and referral marketing isnt about selling.. Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. However, there is always something that feels special about holding something from your mailbox. In contrast to customer acquisition and individual sales, relationship marketing aims to build resilient connections between the customer and the brand, according to Neil Patel. I just want to check in with you and see how youre doing.. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. The next question what do you say to them? Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. Sample Influence Letter. . This raving fan then tells their close connections about you which in turn builds your sphere of influence. This is actually not going to be helpful because you are not going to remember anything beyond what is on those cards. That is why it is important for you to pay close attention to your sphere of influence real estate agent. One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. 6. You can collect those business cards virtually if you want them. Your first thought might be My sphere of influence? Pay Special Attention to Those Who Matter Most 4. Please let me know if I can help you with anything in the future. 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business.