by Alex Brown | Feb 11, 2017
I love product photography. It’s amazing what cool angles you are able to get and how interesting your shots can become by changing up lighting. What’s even cooler is when you take your product outdoors!
Harry’s is a really company that in the past year or two has taken off, revolutionizing the shaving world. But why should such a revolutionary product be taken on a plain white background? I set off to change that. While on my photo excursion, I took the family of Harry’s products and set them up on the back porch. I loved the way that this wood contrasted against the white box of the razor in addition to the dark teal bottles.
The Family Shot
Following standard design principles help improve photography! I chose to stylize this shoot with orange hand towels, which complement the steel teal of Harry’s brand.
The texture of the deck is beautiful against this modern steel teal colored bottle contrasted with the orange towels.
With this picture, you get a small glimpse of the background – a snow covered land.
I love using Depth of field in product photography. This is one of my favorite shots because it’s perfect for Harry’s target market which is the social media savvy man (or woman). The depth of field combined with the lighting in this picture allows the customer to be able to read that they also have foaming shave gel.
For more stylized product photography, check out commercial photographer Paulius Musteikis. Also, check out Johngineer’s witty outdoor product photography.
by Alex Brown | Feb 11, 2017
If you can’t tell by now, I’m a person who loves color. So being able to photograph fresh fruit and produce was exciting for me because color is KEY! Like any form of food photography, the main purpose is to make the food your photographing look appealing and appetizing. With fresh fruit and produce photography, you’re on a race against time!
While on my photo excursion/worskhops in Jackson Hole, I discovered three things that are the most important when it comes to fresh fruits and produce photography:
- You’re never close enough… GET CLOSER!
- Texture, Texture, Texture
- Cut, Chop, Dice, Open, Eat!
You’re never close enough
This small dish of limes was sitting by the window off to the side at one of our stations in our workshop. I personally am a fan of this color, so it immediately grabbed my attention. By getting up close and personal, you are able to see details that you might not have otherwise noticed. When you think you’re close enough, get closer! I went a step further and took this picture with macro tubes which showcases the beautiful delicate texture of the limes! You can almost see the squishiness of all that lime juice!
Macro Limes
Texture, Texture, Texture
Food is full of textures, so why not repeat and parallel that? I love this shot because of all the texture that is in this photograph. From the burlap cloth on the bottom, to the cauliflower’s bumpy and rough texture, to the artichoke contrasted against the peppers, all these textures come together to create some amazing contrast in this picture, that help accentuate the different details in each fruit and produce item.
Dicing and Slicing with Depth of Field
Cut, Slice and Dice your fresh fruit and produce to expose the beautiful inside. These strawberries were sliced in half and it opened up a whole new texture, which looks awesome when contrasted against the outside of the strawberry. This is perhaps my favorite picture because of the depth of field and the atmospheric perspective that it has (we can apply this to food and produce photography, right?). The repetition of colors – red, green, yellow – at each level/depth help create a powerful visual story!
Check out Kelsea Cherie’s website for some other amazing pictures of fresh produce photography!
by Alex Brown | Feb 11, 2017
Do you remember when Instagram first came out? Most likely at any restaurant you could glance over and see someone taking a picture of their food! Food Photographer Brandon Cozza explains why gourmet restaurant food photography is so important to the success of restaurants:
You eat with your eyes first, so making sure that what your eyes see is appealing is key.
In order to tackle the world of gourmet restaurant food photography, I went with a group of photographers to The Lift Jackson Hole. The Lift is an awesome restaurant because it’s got a cool atmosphere, awesome food and is affordable in comparison to other gourmet restaurants in Jackson Hole.
Setting the Scene
Sometimes you need to look up!
The Lift Jackson Hole is located in the SoBro District, which is south of Broadway on Cache. The bar is rarely empty, unless you come before they actually open.
LED lighting changes against the bar wall.
Appetizer Appeal
I love controlling the depth of field when shooting gourmet restaurant food. By using big apertures (low f/stop numbers), you are able to focus and showcase certain items/ingredients of the item. In this case, I wanted to show a lineup of appetizers that The Lift Jackson Hole has on its menu; this one picture not only features the Lobster Mac & Cheese, but you can make out the WY Whiskey BBQ Buffalo Wings!
Lobster Mac & Cheese: Melted American Cheese with Red Onion, Lobster, Jalapenos and Cilantro. Topped with Panko.
Ben enjoying Angela’s Nachos of Love with Homemade Melted Cheese, Olives, Jalapenos, Black Beans, Pico De Gallo, Guacamole & Sour Cream
The Main Dish
LuLu Salad: Field Greens, Sunflower Seeds, Candied Walnuts, Dried Cranberries, Shredded Carrots, Goat Cheese, with a House Maple Balsamic Vinaigrette
Shorty’s Taco Salad: Fried Tortilla Shell Filled with Mexican Rice, Black Beans, Corn, Lettuce, Shredded Cheese, Pico de Gallo, Guacamole and Sour Cream. *Topped with Fajita Style Peppers, Onions, and Steak.
The Rueben
Fat Bastard Burger: Cheddar, Swiss, Pastrami, Sauerkraut, Bacon and Thousand Island
DELICIOUS DESSERTS
I love how the first picture below has the spoons there in the background. It helps add interest and tells a story.
Coffee Ice Cream Oreo Cake with Root Beer Float
Glory Bowl: Warm Chocolate Chip Brownie with a Huckleberry Compote, Vanilla Ice Cream & Whipped Cream
Here are my top tips if you want to give restaurant food photography a try:
- Check Yelp to find a restaurant nearby that might have awesome food to photograph
- Use a large aperture (small f/stop number)
- Try different angles
- Focus on what makes the dish unique!
- Set the scene by making sure you get pictures of the environment and of people enjoying the food
by Alex Brown | Feb 11, 2017
Photoshop is awesome when you have a great tagline for an advertisement in mind but no means to make a photoshoot happen!
I created this photoshop composite advertising the Ford Expedition. I drove one for a day on a recent photo excursion in Grand Teton National Park. I’m a car guy so I was surprised on how well it drove!
When we stopped to use the restroom, I was just walking around and admiring the car! I decided to take out my camera and tripod and get an awesome shot of this expedition! It was in a natural environment and I thought it looked great.
I knew I wanted to create an ad for the Expedition when I had the challenge to create a photoshop composite, so I decided to theme it around the winter months. I love remote mountain scenes, and when you put a skier or snowboarder in it, it makes it even more amazing! I had the story!
After finding the images I wanted, I brought them all together in photoshop where I blended the Expedition into this mountain scene and adjusted the coloring. To add that final touch, I put the snowboarder on the mountain and used the spot healing brush to clear the rocks out of his path (this is realistic, right?).
With the photo done, I then brought it into Illustrator where I added the text following Ford’s current advertising creative direction and dropped in that witty tagline that completes the story told by this composite!
by Alex Brown | Feb 10, 2017
How an ordinary day with an ordinary item turned into amazing abstract artwork.
Scanography: The process of capturing digitized images of objects for the purpose of creating printable art using a flatbed “photo” scanner with a CCD (charge-coupled device) array capturing device.
Prior to this activity, I’ve never used a scanner to create artwork. I have never even thought about using it as a method to create art. However, it’s amazing what results you can get with a scanner!
When I was thinking about what I could create with my scanner, I knew I wanted it to be abstract enough to become fine art. I have an HP Officejet 7500A, which sits on the ground in my room underneath my shelves since it’s so dang big (it can print up to 13×19). Right above the printer, I have all my cologne out on a shelf. I looked up and saw my bottle of James Bond 007 Black cologne and knew that it would be awesome with a scanner. I’ve taken some cool pictures of this bottle before, but I wanted to see how the light of the scanner would affect the texture/pattern on the bottle when it was moving.
From the thirty different scans I actually committed to (I used the overview function a lot), I liked these four the best.
Graduated Texture
I love this first scan because of the graduated texture. Even though the texture of the bottle is all the same, by adjusting the speed and movement at which I moved the bottle on the bed created these variations in texture.
Snake Skin
Product Scanography
Who ever knew that you could pull of product photography with a scanner?
Science Tubes
When you play around with the scanner settings, specifically color settings it’s interesting to see what you end up with!
