It comes off like Toy Story without the parody. In a year of record ad spot prices, the roster of celebrities is unmatched. More from Ad Age: See Idris Elba star in Booking.coms Super Bowl teasers. In a teaser, the sloth is in the trailer of rapper Megan Thee Stallion, who herself is enjoying the newest chip flavor. It doesnt help that his friends and neighbors keep reminding him of his glory days by asking him to deploy his thunderbolt-throwing ability for mundane tasks that are, frankly, beneath a god. Watch the Doritos and Cheetos ad from Super Bowl LVI. We dont have time to answer that nowwere looking for ways to use mayo to salvage our uneaten Game Day nachos and pizza. The increased entertainment value (and decreased earnestness) came, in part, via absurdist humor (thanks, Pringles! Megan Thee Stallion on Flamin' Hot Cheetos 2022 Super Bowl Ad - The Which makes the small print that fleetingly flashes on screenFantasy sequence, do not attemptas much an existential reality check as a legal disclaimer. Is this really the best ad a man can get? An adorable robotic dog. I figure you could use a little pick-me-up, she tells him. If it does, half the fun is in trying to pin down the likely aesthetic influenceswere thinking HBOs Euphoria, Lil Nas X music videos, early Black Mirror and various Adidas campaigns, for starters while pondering the choice of soundtrack: Gotta Move, Barbra Streisands galloping ode to restlessness and individualism from her 1966 (!) In a Super Bowl packed with a whiplash-inducing number of celebrities, Jost and Johansson come across as a friendly neighborhood couple youd like to have dinner withas long as theyre not serving oysters. The top 10 Super Bowl commercials that have already generated the most buzz online this year. Its a dopey conceit for an adand a confusing one, given that its running amidst other spots for apps that involve actual (online) betting. Once verified, the information you provide will be displayed on our site. Fortunately, Hera is attuned to her hubbys funkshe is (or was) the goddess of marriage, after alland knows just what to do to snap him out of it: buy him a new BMW iX. More from Ad Age: QuickBooks to air first Super Bowl spot for its own brand. Next, we cut to a business owner assessing her inventory of candles. . Carvana is not one of those brands. Maybe its the music, which is largely unrecognizable as the national anthem. Evil, emphasis on the EV. Jon-as? queries an incredulous Leslie. Caddy: Yeah, zero. Exercise makes everything better, right? Cue, voiced by Wonder Woman actress Gal Gadot, introduces herself as a smart home testing lab here to protect the family. When Andy tests negative, the Roomba and the others are relieved. The breaks in the action were like an abbreviated movie marathon, with big-name celebs, stunning productions, and overall creative efforts that kept our collective eyes glued to the screen. Frito Lay Super Bowl 2022 Teaser, 'Trailer' Featuring Megan - iSpot est. Theres insistent banging on the apartment door. I love salads., More from Ad Age: How Avocados From Mexico is using the Super Bowl to acquire first-party data. in the same situation. Evil and his entourage will love this reunion, especially given that Myers and Green are in fine form as bickering father and son, and because the ad serves up the Super Bowls best product reveal: Baby Me (aka Kyle). More from Ad Age: Cutwater Spirits Super Bowl ad celebrates lazy mixology with its canned cocktails. It was the Crypto Bowl! Voice Over Fox, Megan Thee Stallion . After a few heart-stopping maneuvers, the trio comes to rest at the crest of a snowy hill. This button displays the currently selected search type. He literally transforms into a cinematic action hero, complete with a catchphrase (Watch the coffee). Super Bowl 2022 has come to an end after a face-off between the Los Angeles Rams and the Cincinnati Bengals, during which brands made the most of their impressive marketing budgets during the. More from Ad Age: Meta's Super Bowl commercial depicts old brand's new life in the metaverse, Even more from Ad Age: Inside Metas Super Bowl commercial for the metaverse, Dolly Parton stars in this T-Mobile Super Bowl spot that initially seems like its for some sort of noble cause-marketing initiative. In voiceover, we briefly hear from people of color who testify, in personal terms, to that fact as we see photos of them that look improperly exposed. To put that into terms many of the big game's advertisers will understand, that's about 160 bitcoin . More from Ad Age: The social media power of Super Bowl commercial celebrities. Even funnyman Ty Burell cant save this commercial for Greenlight, a banking app and debit card aimed at teaching kids about saving. Hologic. This spot for its electric EV6 hits all the right notesdrama, suspense and a surprise payoffthanks to its soaring soundtrack (Bonnie Tylers Total Eclipse of the Heart) and anthropomorphic animation. And do it in eight days. But the most incongruent thing of all in this oddball mashup of an ad may be the product itself: Bud Light Next, a new zero-carb brew. This is one hell of a dinner party: Julius Caesar (JB Smoove) and Cleopatra (Halle Berry) are entertaining the first family of football (Eli, Payton, Archie and Cooper Manning). The best Super Bowl commercials of 2022, ranked | The Independent The sight of linebacker-turned-coach Jerod Mayo mercilessly body-slamming unsuspecting food-wastersincluding a mom on a crutch and an innocent grandmafor failing to think creatively about leftovers is an absolute scream, and for our money beats Reeboks Terry Tate, Office Linebacker. Mayo, despite being chosen for his name, delivers his lines perfectly (and may just have created a new pop-culture catchphrase: Make a frittata!). Directed by Academy Award winner Chlo Zhao and titled "A Clydesdale's Journey," the spot . At a distinctly '90s-obsessed Super Bowl, with its Dr. Dre-hosted halftime show and the return of The Cable Guy in a Verizon ad, this Chevrolet commercial paid tribute . Rather than smoking a stogie, shes eating a lollipop. Until now we hadnt even thought about car charging devices being dangerous. This one gives us chills. We begin with Tommy Lee stopped on a deserted road. Charlie Puth Q A The Light Switch Singer On His Flamin Hot Super Bowl Theres always that. Fortunately, though, Kendrick regains her bearings and ends up reassuring all the kids: Dont worry, Barbie has a Verified Approval that shows that her finances are backed by Rocket Mortgage! And of course the losing bidders are all able to find their own perfect homes with a little help from Rocket Homes. Its Rashida Jones. Top 25 Super Bowl Ads Featuring Animals - wagwalking.com Given how moving the story (portrayed by young actors) is, its easy to discount the craft on displaythe artful cinematography, the expert editing, the propulsive violin soundtrack. Have questions about this ad or our catalog? This year, early birds include Budweiser, General Motors, Planters, Lay's, Flamin' Hot Cheetos and Doritos, AT&T, Amazon and BMW, to name just a few. Be still our hearts! The message seems to be that TurboTax Live experts can handle any kind of complicated scenario. Top 10 Super Bowl Commercials That Generated the Most Buzz Online From a Frito-Lay commercial starring. DraftKings pulls out all the stops with an adrenaline-packed narrative featuring Fortune making it interesting by performing dangerous feats such as catapulting out of a blimp and hitching a ride with an Evel Knievel look-alike. The engines rev and the pair peels out. No, wait, it was the Health-and-Wellness Bowl! Kudos to Planet Fitness for featuring someone actually relevant to the product. This seeming spot for Barbie Dreamhouse goes off the rails fast when a perky grown-up, played by Anna Kendrick, extols the features of the diminutive residence and then claims that Barbie found out about this Dreamhouse with an alert from Rocket Homes! That appears to be news to the main child in the ad, who says, skeptically, She did? Kendrick somewhat condescendingly explains, Well, its a supercompetitive marketa cue to introduce some supposed other dolls in the Barbie multiverse: Better Offer Betty, Ca$h Offer Carl and House Flipper Skipper, who are brought on set (and voiced) by other kids. Its Big Game spot shows a special ops team swooping in from helicopters and underwater bunkers on a mission to outfit a vehicle with WeatherTechs laser-measured floor liners, no-drill mud flaps, cargo liner, BumpStep, seat protector and CupFone. While we appreciate the military precision with which WeatherTech aims to preserve and protect our cars carpet from the scourge of mud, the backseat from the despair of pet hair and the heroism of the BumpStep (what the heck is a BumpStep anyway, and what does it safeguard? by this 30 seconds of joy. Arnold Schwarzenegger is Zeus and Salma Hayek Pinault is his wife Hera in this charming BMW spot. Ahead of the 2022 Super Bowl, brands such as Bic Lighters, Pepsi, and Chewy have already released their game day ads, which we have ranked below. Youre gonna start a bidding war! Yes, this is not only a case of Rocket Mortgage/Rocket Homes imitating a Barbie commercial, but art imitating life. Rhetorical Analysis of Super Bowl Commercial Adverts.docx So what we actually have here is an anti-hype ad thats pure hype. Suddenly the adult is acting like a petulant child: You vultures! More from Ad Age: Matthew McConaughey prefers Earth to metaverse in Salesforces Super Bowl and Olympics ad. The teaser gave a sneak peak of the epic drama set thousands of years before the events of "The Hobbit" and "The Lord of the Rings" books. While he speaks, land masses magically slide back together, seas crash into one and sandy deserts appear to converge. And while there is indeed no voice over (nor hyphens, nor copy editors, apparently), there is an electronic-music soundtrack with a rapidly escalating, get-the-party-started beat thats straight out of the aural playbook of superstar DJs. Whoever you are.. - 1 day 2 hours ago. It . With the exploding number of sports betting apps out there, DraftKings is wisely differentiating itself with a character: the sensuous and adventurous Goddess of Fortune. Here you can watch all the best of. Activate your account. As the Cincinnati Bengals and Los Angeles Rams faced off in Super Bowl 56, advertisers spent the game's commercial breaks going head-to-head in a . The buttoned-up, nerdy dad from Schitts Creek not only relishes zipping through an urban landscape (briefly encountering his bewildered TV wife, Catherine OHara, along the way), he gets caught up in a high-speed chase that Danai Gurira and Dave Bautista join for some reason. The minute-long spot includes a. The Super Bowl is the biggest event of the year for advertisers, who this year spent a reported $6.5 million for each 30-second airtime slot. When her physician comes in and tells her everything is OK, Blige is palpably relieved. The Pepsi Super Bowl Halftime Show lineup features legendary MCs, and your commercial samples Salt-N-Pepa, two more legendary MCs. Look, anything featuring Larry David is bound to be special. Soon, her seashells started selling and so on and so forth. Ad Meter 2022: Rocket Homes and Rocket Mortgage. The series is expected to premiere on Sept. 2. It appears that somewhere in there AB InBev is trying to make a point that Mich Ultra is better than other low-carb beers, but its lost on us. More from Ad Age: See Pringles Super Bowl ad featuring a determined snacker. Such a lost opportunity! Hmmmm. Instead, it serves up an entirely unremarkable spot featuring a woman who wont shut up about how happy she is with her Carvana car-buying experience. 2 Rhetorical Analysis of Super Bowl Commercial Adverts The advertisement that I chose by the Super Bowl was "Push it Flaming Hot". New fun. (Oy vey.). Filmed in the same black-and-white style, the spot celebrates the lazy as renegades, outliers and pioneers who work smarter not harder, while we watch a woman tenderize meat with a massage gun, a man blowtorch his driveway rather than shovel, a guy walk a leashed dog on a treadmill, and a woman break off an icicle for her drink rather than get up to fetch some cubes. Amid this action, rhumba-style music plays, oddly accented with high-pitched warbling reminiscent of a Disney princess. But it also drives home that message with subtle parodies of famed Big Game commercials. Lindsay Rittenhouse The opening scene shows a mom telling her son Andy that his buddy Justin tested positive, so lets do a Cue test. While the Cue machine is running the test, the familys home appliances are shown warily assessing this interloper. Lohan, it seems, has finally made her way into the Judgement Free Zone. In other circumstances, people might view that type of playlist combo with a head-scratching squint. Meanwhile, our TurboTax expert is joined by other TurboTax experts who are each seated in a series of gratuitously large interior spaces that mechanically shift and rotate into each other in disturbing, Inception-esque ways that will have you fearing for everyones safety. We just wish this ad was. Flamin' Hot's Super Bowl commercial will feature Charlie Puth and Megan Thee Stallion. 2022 Super Bowl LVI Feb 13, 2022 at SoFi Stadium Actors - Add Alvin Chea . But maybe it doesnt need to. Booking.com says its definitely not lit. Watch Super Bowl commercials 2022 Amazon featuring Scarlett Johansson and Colin Jost This spot doesnt accomplish muchbeyond reinforcing the Caesars brand name with some high-priced continuing characters, and mentioning that the Caesars Sportsbook app offers live in-game betting. Super Bowl commercials 2022: Watch the best, funniest ads as they air Coinbase's ad featured a QRcode bouncing from corner to corner of the TV screen. Here, Scrubs stars Zach Braff and Donald Faisonneighbors living in adjacent homes, were supposed to believeend up (literally) singing a song of praise for the idea of internet without b.s, following Braffs musical lament about his current overpriced service. Clever, or too clever for its own good? Will encouraging more consumerism by buying more Hellmanns save the planet? Peering at us through the fisheye lens of the peephole is none other than Jim Carrey, who sings out Cable guy! Were instantly transported back to 1996, when comedy classic The Cable Guy nailed our feelings about the actual cable guy, who never showed up on time and was always trying to lock us into long-term contracts. Super Bowl 2022: These are the best commercials released so far Just imagine the agency pitching its Hellmanns client: Were going to get a football player named Mayo to literally tackle people who are wasting food. Its amazing this spot ever got producedbut are we glad it did. More from Ad Age: See the NFT cameo in Bud Light Nexts Super Bowl ad, Even more from Ad Age: Prank Bud Light Next website gets taken down. Yeah, 2022 LeBron says. It features the "Busch guy" teaching us about wilderness survival. The commercial follows a nature watcher in the forest and her . This commercial isnt just keeping up, its ahead of the pack as the perfect microcosm and pinnacle of an overly celebrity-fied Super Bowl. In a beach-ready commercial for Squarespace, Zendaya stars as the charming Sally from our favorite nursery rhyme, "She Sells Sea Shells." And the car, which in the original series was a 1999 Chevy Suburban, is now the Chevy Silverado EV, which Siegler charges up before embracing her brother, Robert Iler, who played A.J. Thanks for warning us, Wallbox. Super Bowl LVI will be played at SoFi Stadium in Los Angeles, CA on Sunday, February 13, 2022 at 6:30 p.m ET. Whereupon Tommy Lee steals the entire spot, sneering at the infiltrator: Try to keep up. Where is the 2022 Super Bowl and what time is Super Bowl? More from Ad Age: Behind the Super Bowl electric vehicle ad blitz. Or maybe its the high-mindedness (In the home of the brave, down never means out), which, however well-intentioned, just doesnt land right given the lingering division in this country. The tradition of offbeat Super Bowl commercials continued Sunday with a star-studded guest appearances by Lindsay Lohan, Pete . As they careen off-road, a third driver zooms up alongside and splatters mud over Leslies windshield. David predictably disses FTX (Ehhhhh, I dont think so) and FTX responds (via on-screen type) DONT BE LIKE LARRY. Which, given that we hate being told what to do (just like Larry! More from Ad Age: Eugene Levy looks badass in Nissans Super Bowl ad. go figure), the furious Waddingham instantly folds. But despite all the antics, its not that interestingits just a montage of reckless behavior (which is probably not the best message for a gambling app). But its the acting that really makes this spot sing, and the cameo at the end from Andy Richter as Julius Caesar is just the kicker it needs with his avocado endorsement: You know, they also taste great on salads, he says.