After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. However, the popularity of the kpop genre is that as been spreading across the nation. Five Kpop Games You Can Download & Play on PC for Free Tapi data yang dirilis Twitter, menunjukkan bahwa Indonesia jadi salah satu negara yang jadi fanbase Kpop terbesar. Top North and South American Cities for K-Pop. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. This is consistent across both Instagram Followers and YouTube Views. Following the US, there are 31 respondents from Europe and 28 from Canada. 9 Kpop Demographics That Will Change The Way You See Kpop [Price List], 5 Steps For Sending The Perfect Demo Submission. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. Available: https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/, Popularity of South Korean pop music (K-pop) worldwide in 2021, Available to download in PNG, PDF, XLS format, Music industry sales revenue South Korea 2014-2020, Reasons for K-pop popularity worldwide 2021, Favorite South Korean singers and groups worldwide 2021, Popular music genres South Korea 2021, by country, Monthly spending on K-pop worldwide 2018-2021, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, K-pop female artist album sales share in South Korea 2022, Sales revenue of HYBE's main subsidiaries 2021, by subsidiary, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, K-pop male artist album sales share South Korea 2022, Leading boy group/band digital singles on the Circle Digital Chart South Korea 2022, Number of songwriting credits in South Korea 2013-2022, by BTS member, Most followed K-pop artists on Instagram South Korea 2022, by follower count, Most followed K-pop artists on Twitter South Korea 2023, by follower count, Main K-pop artists on TikTok in South Korea 2022, by followers, Most followed K-pop artists on Spotify South Korea 2022, by follower count, Most followed K-pop artists on YouTube South Korea 2022, by subscriber count, Amount of Billboard Music Award nominations and wins by BTS in South Korea 2017-2022, Number of American Music Awards wins by BTS 2018-2022, Number of MTV Video Music Awards wins by BTS in South Korea 2019-2022, Number of Melon Music Awards wins by BTS in South Korea 2013-2021, Number of Golden Disc Awards wins by BTS in South Korea 2014-2022, Gaon Music Chart Award wins by BTS in South Korea 2013-2021, Number of Korean Music Awards wins by BTS in South Korea 2018-2022, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Malaysia 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in South Africa 2017, Popularity K-pop genres in Indonesia 2017, Opinions on accessibility of K-pop contents in the UK 2017, Reasons for K-pop popularity in Taiwan 2017, Cafe industry and coffee drinkers in South Korea, Find your information in our database containing over 20,000 reports, K-pop entertainment company with the highest sales revenue. Engagement performance compares an artist's performance to other artists who have the same reach. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. Show publisher information fandoms with biggest difference in gender ratio : r/kpophelp - reddit Other East Asian countries have a somewhat misleading representation within this data. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre that's increasingly popular worldwide. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. to incorporate the statistic into your presentation at any time. In 2018, almost 50% of BTS fans were females between the ages of 18 to 24. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. Don't miss out on the latest news and updates from your favorite artists, and connect with a community of K-pop fans from around the world. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. Uncover where K-Pop has made its mark globally and where its biggest audience lies. A paid subscription is required for full access. You may opt-out by. Top North and South American Cities for K-Pop. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. 10.14.20. Of course, there were a. Yet K-Pop has made great strides in bridging the cultural divide. In addition, K-Pop's openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. For a better experience, please enable JavaScript in your browser before proceeding. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. As soon as this statistic is updated, you will immediately be notified via e-mail. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. This narrative has found traction partly because it plays against stereotypes: K-pop fandom is often dismissed as a monolithic . BTS an acronym for Bangtan Seonyondan, which loosely translates to "Bulletproof Boy Scouts" in Korean is composed of members Kim Namjoon (stage name RM), Kim Seokjin (Jin), Min Yoongi (Suga),. "Social media plays a vital role in our everyday lives, which is why we use it as a tool to promote BTS, encourage and remind our followers to continue supporting them to the fullest, and inform them on how to do it.". Korean Foundation for International Cultural Exchange. K-pop acts take up the three top spots on Billboard's Social 50 Chart. Show publisher information Imagine telling (for example) a Metallica fan, or any other fans of artists with older fan demographics that they're too old, you'd seem otherworldly, they'd laugh in your face. K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). How K-pop fans became celebrated online vigilantes 75 1 This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. Even some of the adults are just annoying because they like to argue about everything. JavaScript is disabled. Made by: sunshinejoonie. So how do they do it? Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. But 2017 marked a noted departure whena seven-member boy band from South Koreashook things up, becoming the first K-pop group to reach the top 10 of the Billboard 200 Chart. It's easy! For six years straight beginning in 2011, Justin Bieber topped the likes ofTaylor Swift, One Direction, Selena Gomez and more to win the Top Social Artist Award at the Billboard Music Awards, one of the two fan-voted awards at the annual show. Fans cheer as K-Pop group BTS performs in Central Park, May 15, 2019 in New York City. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. You must be a member in order to leave a comment. Many agree that an idol group will have a higher chance of success of their fangirl ratio is exceptionally high. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. Kpop Group Gender Balance Question : r/kpophelp - reddit The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place. I swear by Hypebot every morning over breakfast. Derek Sivers Founder, CD Baby, Hypebot is the most focused music business centric resource we have. Celia Hirschman One Little Indian, Downtown Marketing & KCRW-FM. Welcome back! Around 48% of respondents dont think that K-pop is time-consuming and a few claimed that they are the ones who dont have good time management. Tamur Yusifzai is Chartmetrics Product Manager, and he loves the space where tech and music collide. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. Positive Psychosocial Outcomes and Fanship in K-Pop Fans: A Social Recently, SEVENTEEN was met with an shockingly provocativerequest during their tour in Australia. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. However, Africa is completely ignored in the discussion. Along the way, Bang and the boys have driven considerable growth in that demographic: While many of their more recent fans consider themselves separate from the typical K-pop crowd (ironically . As a Premium user you get access to background information and details about the release of this statistic. 4. aespa Korean Foundation for International Cultural Exchange. How old are K-pop fans? However, EXO was shown to have the highest percentage of males (9.3%). . There are of course male fans, but male fans virtually avoid male idol groups. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. Why K-Pop Marketing Strategies Are Taking Over - The Influence Agency Sasaeng fan - Wikipedia As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. It is no doubt that this industry plays a crucial role in increasing the economic growth of South Korea. Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. Korean Foundation for International Cultural Exchange. Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. Why K-Pop Is so Popular Worldwide - How Music Charts Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. Korean Foundation for International Cultural Exchange. How K-Pop Fandom Operates as a Force for Political Activism - Time compared tothe number of followers that artist has. As a Premium user you get access to the detailed source references and background information about this statistic. How old are K-pop fans? - Quora You need to sign in so you can join the quiz.