did rebel yell bourbon change its name

Interesting was in Lux Row today and not one mention of it. On this Wikipedia the language links are at the top of the page across from the article title. Create an account to follow your favorite communities and start taking part in conversations. Now, if you havent heard of Rebel Bourbon, you may now it as its previous name Rebel Yell. Rebel Yells new packaging, innovation andmarketing support bring a renewed energyand spirit to this time-honored brand, as wellas the opportunity to speak to an entirelynew audience. Fifty years later, that pissed off quite a few people. Yes, I305 is catchy, but it cant be applied on to every coaster, also, this is 90 feet tall, not 75, Oddly enough, as a kid, I didnt ponder that names meaning until after I had ridden it several times. It is often enjoyed neat or on the rocks. Recently, the brand dropped the word Yell from the name, which means that you may currently find bottles with either Rebel Yell or Rebel Bourbon on shelves. Weller bourbon would be purchased by the Sazerac company and produced by their Buffalo Trace distillery, but the Rebel Yell brand was purchased by David Sherman Corporation (now Luxco, who also produce Everclear grain alcohol) and production moved to the Heaven Hill distillery in Bardstown, Kentucky. I for one am glad they did. She's a regular contributor to the Whiskey Wash with an affinity for the unique and weird side of whiskey. Kings Dominion renaming iconic Rebel Yell roller coaster There are about 24,000 bottles in this year's batch. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. Why did they HAVE to choose such a name in the first place? Then away to our left and rear some of Bragg's people set up 'the rebel yell'. Review: The Coaster at Goats on the Roof | Mountain Coaster, Review: Goliath at Six Flags Great America, Review: Twisted Timbers at Kings Dominion, Outlaw Run at Silver Dollar City | Full Review, Dollywood 2019 Trip Report: Part 2 Luminights & Lightning Rod, Dollywood 2019 Trip Report: Part 1 Wildwood Grove & Dragonflier, Destination Connecticut: Wooden Coaster Paradise, Kings Island Trip Report & Future Speculation, Cedar Point Trip Report Pt 1 Mean Streak Update & Cedar Point Shores. As I mentioned, this was a whiskey many of us grew up drinking in high school and college, likely before we were supposed to be drinking. While the connection to the Civil War was obvious, the name never bothered me. Okay, so this isnt a great sip, but not awful either. Luxco opened their distillery, Lux Row Distillers, in 2018, so they may begin distilling their own whiskey for Rebel Bourbon. The Yellow Stone brand was discontinued in 2015. Its 36-inch continuous column still has a capacity to produce 50,000 barrels or about 3.25 million proof gallons of bourbon per year. The Rebel Yell Bourbon Review: Who's it Distilled For? I think that this is an overreaction but understand the logic of removing a name that might possibly be offensive to a small minority. So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. Getting a little punchy here, down in the DeepSouth . However, the Stitzel-Wellers original Rebel Yell bourbon recipe which contained wheat instead of rye remained the same. Rebel Kentucky Straight Bourbon Whiskey: Buy Now | Caskers We wanted to offer consumers a higher proof option in this brand family, and this bourbon holds up well with balance of smoothness and flavor, whether providing fuller flavor in a cocktail or as a sipper.. Reviews and discussions are encouraged, check out the stuff we've compiled in the sidebar and our review archive! When you get towards that higher end, you start competing with whiskeys such as Jack Daniels or Makers Mark, which Rebel does not compare to. Whiskey Review: Rebel Yell American Whiskey Also, Kings Dominion had an Old Virginia area and cues that it was trying to include some connections to the state. Rebel Yell, a Kentucky Straight Bourbon whiskey made by Luxcos new distillery, thelux Row Distillers, was released in 1972. This whiskey is also known for its wheatiness, as it is made from the same Kentucky bourbon distillery as Rebel Yell, which produces some excellent wheated bourbon (Just Google the mashbill). Imageused underCCby Mr. Gray. So over the last year, I'd tried a few new bourbons and one I'd come to enjoy was Rebel Yell. Rebel vs Rebel Yell : r/bourbon - reddit.com With temperatures rising and the sun showing its face more and more, this time of year is perfect for a wardrobe update, and it seems Rebel Yell has caught a case of spring fever. But more importantly, we cannot white wash history (forgive that wording, please!). ago 6, a bourbon blend consisting of three primary bourbons aged for varying periods of time is unique. The 10 yr is rebranded on the desktop site. The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. An American classic is reborn for anew era of rebellion! It no longer contains The Deep South written on the bottle, and they dropped Yell from the brand. Mash Bill Bourbon and Whiskey Ingredient Guide, Definitive Guide to the Different Types of Whiskey, Copyright 2022 Gentlemen Ranters | All Rights Reserved. In 2018, the company established its own distillery, named Lux Row, in honor of the long, tree-lined drive that leads to the facility. Thinking of that happening to some of my favorite rides at my home parks in Central Florida, I would probably be upset about a ride losing its identity. This unique style offers hints of honey and butter followed by a . For more information, please see our Even though I cant think of a past event where anyone was upset or protested, it could happen. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. Sidney Lanier, the poet and Confederate veteran, described his unit's yell as "a single long cry as from the leader of a pack of hounds."[9]. NOTHING was wrong with its name! Then, they considered the potential blow-back against a name change versus the size of the parks visitor-base that wouldnt care or would even support the move. All bourbon will have at least 51% corn. This nose is sweet and much more grain forward in its aromas. Style: Straight bourbon Origin: Kentucky Age: 10 years Proof: 50% ABV Price: $60 Release: May 2017 Availability: Nationwide in limited amounts. Whiskey is experiencing a tremendous periodof growth, with domestic whiskey up 5.3%over the past 12 months*. Reddit and its partners use cookies and similar technologies to provide you with a better experience. The wheated bourbon is known for its smooth-sipping and sweeter, softer taste. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. I rarely drank it before and just recently started mixing drinks so I went through the remaining 3/4 of the bottle in about a month. Blending rye and bourbon creates unimpressive results, and while it has some merits, no one is missing out on much by not . Rebel Yell American Whiskey tries to hedge its bets and give consumers both rye and bourbon, but it succeeds in neither respect. In media such as movies or video games, the yell is often portrayed as a simple "yee-haw" and in some parts of the United States, "yee-ha". Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. Rebel Reservewill also be updated and now called RebelYell Small Batch Reserve. Rebel Yell: A Classic Bourbon from the Deep South The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. The Rebel Yell brand was created in 1950 by a politician in Kentucky a fascinating peek into the regions politics of the time. For most of its existence, Luxco was a non-distillery producer or NDP which meant they did not own a distillery. When it was launched, it was only available south of the Mason-Dixon line. Confederate Defeat Re-examined". As lame as Apple Zapple, as the parks wild mouse coaster has been renamed. Overall, Rebel Yell is an entirely expected Kentucky bourbon that lends itself better to throwing back than truly enjoying. 3 charred oak barrels. With the updated packaging,now is the perfect time to capitalize on thismomentum. Press question mark to learn the rest of the keyboard shortcuts. It is unclear when exactly the Rebel Yell brand was created, but the whiskey has been in production since at least the early 1900s. This change has been made at the request of Luxco, which renamed its Bourbon brand Rebel Yell. This change is still in effect on store shelves. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. Whiskey Review: Rebel Yell Bourbon - The Whiskey Wash The entire Rebel Yell brand has been rebranded in conjunction with the release of Rebel Yell 100. Recently, we reviewed Kentucky Deluxe, but we needed a little hiatus before hopping back on the wagon of bottom shelf whiskey. Rebel Yells new packaging, innovation and, and spirit to this time-honored brand, as well, as the opportunity to speak to an entirely. Yeah, Oh im sorry for being an activist SJW hybrid, Racer 75 is a stupid name and not catchy, Apple Zapple is catchy but not Racer 75 Kings Islands Racer is catchy because it is simple. The important thing is that the whiskey inside the bottle has stayed the same. After the rebranding, Luxco has attempted to move Rebel up from the bottom of the bottom shelf. The Rebel Yell name was inspired by the Confederate Armys use of the word during the Civil War to target markets in the South. History of Rebel Yell in America - Dram Devotees Why Changing Rebel Yell's Name is the Right Move One of the earliest accounts of the yell comes from the First Battle of Manassas (Bull Run) during then Brig. The sound of the yell has been the subject of much discussion. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. It seems, though, that Rebel Bourbon still sources its whiskey from Heaven Hill as the bottle dons the statement bottled for Lux Row Distillers. Wild Turkey Rare Breed, Jura 10 Year Old, Rebel Yell, and New Irish Whiskey While its still available for under $15, you may have more trouble finding it at the price. Distilled By: Heaven Hill Distillery / Lux Row Distillers, Mashbill: 68% Corn, 20% Wheat, 12% Malted Barley. Distillery: Lux Row (likely sourced from Heaven Hill) Type & Region: Bourbon, Kentucky, USA. The Rebel Yell brand wasnt introduced until 1950, however, by Charles Farnsley, the mayor of Louisville at the time. By 1984, Rebel Yell was distributed nationally. Well see if this changes soon now that Lux row Distillers hits the four year mark. To me it was just a name given to a coaster, devoid of any historical or political significance. This is just the case for bourbon. Especially for those of us from the south. Racer 75 is fine, as long as they actually RACE the trains! I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. Rebel Yell 10 Year Single Barrel Bourbon - The Whiskey Shelf This product is available only in our gift shop, and it may not always be available in a particular size. As a note, we compare prices from various Total Wine locations across the US. Without fail, it was Yellowstone or Rebel Yell. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. As one of the minority that might get offended, I am certainly not. Please check your entries and try again. *(Interview with Nancy Farnsley, November 14, 1984) In the early 1980s, after some other changes of ownership following the break-up of Stitzel-Weller around 1972, the brand was purchased by the David Sherman Corporation of St. Louis, Missouri (now Luxco). Add a couple of ice cubes or pour it into a cocktail as a base spirit bourbon, and you may have yourself a genuine deal. Linen Cocktail Napkins: The Perfect Accessory For Your Next Party, What Color Mens Shoes Is Worn At Cocktail Event, The Right Bitters For The Perfect Manhattan, The Dos And Donts Of Feeding A Cocktail, A Cocktail Hour Harvest Table Is The Perfect Way To Snack And Mingle At Your Next Event, How The Cocktail Became An American Staple, How To Make Quick Cocktails: 3 Easy Recipes. Founder of CoasterCritic.com. Rebel Yell bourbon launches 2017 Rebels Uncaged motorcycle contest It was becoming my go to, especially for its price point. Since Pappy Van Winkle led the most current bourbon craze, and the flavor profile has changed as of late, fans want to taste the old Stitzel Weller versions. Rebel Yell is now distilled and aged at the new Luxco distillery in Bardstown, Kentucky. The water used to make the bourbon comes from a natural spring, and the grain is grown on the distillerys own farm. The W.L. The last thing, and maybe most important, is a low price tag. The "Rebel Yell" brand was created at Stitzel-Weller in the 1930s (with the idea of distilling it in limited batches for exclusive distribution in the Southern United States). The flavors are going to be standard, the mouthfeel will be thin, and a cheap alcohol taste will come with it. Wheated bourbon tends to cause confusion, especially with newcomers to the American whiskey category. Rebel Yell is the name of a brand of bourbon whiskey made in Kentucky. You know that, right? I certainly wont miss the kind of people who are that offended, by a name change and dont know the difference between youre and your, (as in your pleasing the pc crowd), or dont know how to spell Busch Gardens. Rebel Yell SmallBatch Rye will provide a little more spice androbust flavor to the current Rebel Yell familylineup. A wheated bourbon. You Might Want To Rethink Drinking Rebel Yell Whiskey. Here's Why The brand name is currently owned and marketed by Luxco, and the bourbon itself is distilled and bottled under contract by Heaven Hill at its Bernheim distillery in Louisville, Kentucky. Whether youre sipping it neat or mixing it in with your favorite cocktail, Rebel Yell 100 bourbon is the perfect whiskey for any occasion. Hopefully the wood work they are doing will justify the new and improved name. It works just fine in a mixed drink and actually is palatable on the rocks. Sam Reeder was a "free-state" or "free-soil" combatant against a pro-slavery militia at the Battle of Hickory Point in September 1856. For anyone who runs an entertainment business where word of mouth and controversy can hurt you, the decision was pretty clear in my opinion. A burst of sweet corn erupts from my Glencairn glass before giving way to vanilla, warm . Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. Cookie Notice It paragons description, that yell! 2023 Luxco, Inc. All Rights Reserved. I cant imagine there are enough outraged people who will boycott a theme park because a ride changes names. Today, were back with a whiskey that many of us likely enjoyed in high school or college, especially those hailing from southern states. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. Yes. The park did what they thought was best. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. Rebel Yell Single Barrel 2017 Release. With the news of the name change of the Rebel Yell being the last straw. Someone might need to find something more important to worry about than the name of a roller coaster that doesnt belong to them. Confederate soldiers may have imitated or learned the yell from Native Americans. But at $15 a bottle and national distribution, it is undoubtedly a lot easier to get your hands on a bottle of Ol Rebel. Yep, they did. In 1972, the Stitzel-Weller Distillery went out of business. There is no doubt that wheated bourbon is one of the most underappreciated flavors. DEFIANTLY SMOOTH WHEATED BOURBON AUTHENTICALLY MADE, TAKEN DOWN, AND PASSED AROUND BY REBELS SINCE 1849. Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. Rebel Yell | Whiskeypedia Wiki | Fandom The brand was meant to celebrate the 100 year anniversary of the original Weller company. They asked him for a demonstration of the rebel yell, but he refused on the grounds that it could only be done "at a run", and couldn't be done anyway with "a mouth full of false teeth and a stomach full of food". But the very first time I fired off my gun I hollered as loud as I could and I hollered every breath till we stopped." Rebel Yell Has a Cool New Look and Two New Bourbons By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. The name, Rebel Yell, was nothing more than a nod to the regions history by a multi-park company trying to be relevant to Virginians. The '75' refers to 1975, the year that the ride opened. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. Old Fitzgerald has a retail price of about $15 per 750mL bottle, but its small allocation makes it incredibly hard to find on a retail shelf. (Originally published in, This page was last edited on 10 February 2023, at 16:18. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. McDonald, F., & McDonald, E.S., (1980), "The Ethnic Origins of the American People, 1790", McWhiney, Grady. Stan Freberg began his comedy recording of "The Yellow Rose of Texas" with his version of the rebel yell. In the glass, Rebel Yell Bourbon Whiskey is the color of old gold with a light-golden hue and moderate legs at 80-proof. Those were some good times. Barrels were most likely transferred to the Luxco facility, where they were bottled and shipped to market. Rebel Yell whiskey is produced by Luxco. Kings Dominion's explanation makes no mention of any political reason for changing the name from "Rebel Yell," known as the battle cry of Confederate soldiers in the Civil War. Flanked by heavierglass bottles, premium cork closures andembossed labels, the new lineup will increaserelevance for younger audiences and createan opportunity to command a higher pricepoint. Rebel Yell whiskey was mashed, distilled and barreled at another facility. The original recipe for Rebel Yell Bourbon was introduced in 1849 at the Stitzel-Weller distillery, known for using wheat in replacement of rye in the mashbill. who-ey!' Rebel Yell Bourbon Name Change This change has been made at the request of Luxco, which renamed its Bourbon brand 'Rebel Yell.' This change is still in effect on store shelves. A new bottle extension for the Rebel Yell brand, Rebel Yell 100, is a wheated bourbon that has been specially distilled. Four Roses Bourbon (1L) $34.11 (100cl, 40%) Tasting Note by The Chaps at Master of Malt Rebel Yell: A History Of The Civil War's Most Famous Bourbon Before the Lux Row facility was online, Luxco was a non-distiller producer or NDP. Not only did the name not bother me or hinder my enjoyment of the ride or park, I dont remember anyone having an issue with the name or even making comments about its origins. As the Scotch Addict points out, NAS makes it easier for whiskey producers to create what they want to create. So it made sense that something with the name rebel in it was referencing the nickname given to the Confederates in the Civil War. Rebel Yell Bourbon is featured in the lyrics to "Honky Tonk Hell" a song performed by, This page was last edited on 8 February 2023, at 18:06. Despite having the vaulted Stitzel-Weller background, Rebel Bourbon is often left out of the conversation when considering wheaters. How it starts deep and ends high, how it rises into three increasing crescendos and breaks with a command of battle. As I got older and became someone who writes about and thinks about theme parks, I did find the name a little odd for an amusement attraction given the history it was tied to. 111 Reade StreetNew York, NY 10013Phone:212-240-9194, Hours:Mon-Fri 4 pm - 4amSat 5 pm - 4amSun 4 pm - 2am, Penelope Bourbon Distillery: A Tradition Of Excellence, It Is Perfect For Sipping Neat Or On The Rocks Wathens Bourbon: A Kentucky Tradition. What does it taste like? Famous bourbon brand Rebel Yell has undergone a rebrand for a new generation of rebels. And of course Racer refers to its ride design featuring two tracks where trains race each other throughout its hilly course. ago One is less overtly pro-slavery and pro-confederacy. Thanks for subscribing and watch for your first newsletter soon! Each costs about $27 for a 750mL bottle. The brand bounced back and forth between the Diageo portfolio and the original owners before finally arriving in the portfolio. When Iwas a kid in my early/midteens,one of the guys in our small group that hung out together had an older brother. However, the addition of ice makes things a little better. "A young fellow near me remarked: 'Our men must be hitting them the way they holler.' This topic has been inactive for at least365 days, and is now closed. MEET OUR Extended family. Not sure why it shows the old one on mobile. It was renamed in 2011 after being sold to the Luxco company. So OK, change the name. Their most well-known brand might be Everclear, which is a high-proof neutral grain spirit made from corn. While Rebel Bourbon doesnt display an age statement on its bottle, we know its aged a minimum of 4 years. While you can still find a bottle of Rebel around that price at major retail stores, youre more likely to pay about $18 for a 750ml at your local liquor store. Aaron joined the drinks industry in 2013. Lets be honest were talking about a $15 bottle of bourbon. Yes. So, lets take a look at this old timer and see whats in that bottle. In 1984, the brand enjoyed nationwide distribution on the back of the Billy Idol song, which according to legend was about a rowdy night fueled by Rebel Yell Bourbon. In the mid- to late-1850s in the Kansas Territory, "free-state" (meaning anti-slavery) forces battled against pro-slavery forces (as Kansas' determination on slavery was in violent dispute). The yell has often been linked to Native American cries. These new packaging and name changes now provide a more consistent and cohesive brand family lineup at retail. Rebel Bourbon - Lux Row Distillers Rebel Kentucky Straight Bourbon Whiskey - Master of Malt People who don't think it tastes very good refer to it as Rebel Scum. These newpackaging and name changes now provide amore consistent and cohesive brand familylineup at retail. There are audio clips and film footage of veterans performing the yell many years later at Civil War veterans' reunions. It mutes most of the flavors, but it also dilutes the strong alcohol aroma and taste. Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. Partners & Sponsors